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Customers are willing to pay more over time than you could have charged them up front because they are paying for the continuous delivery of value.

-Create passive (or almost-passive) income opportunities for creators: While there is significant revenue concentration, for all creators, the sales represent passive income (after products are initially created), allowing creators to scale earnings without scaling time.

To scale a community, build lots of special, one-of-a-kind places for a few people at a time, and then work with the most active members to build fast interconnects between them.

There has been a meteoric rise in cult brands that play at a higher level than their peers; brands that infuse their followers with a great sense of pride and purpose who then go beyond rationality to see their brand win.

Our tagline is Founders are artists, not assets. If I had to summarize my core belief, it’s that the best founders, especially in the early days, look more like artists creating a fundamentally new, creative project. They don’t resemble business executives chasing an arbitrage opportunity.