sari

Product reviews from real people: As an e-commerce entrepreneur, I'm always looking for great user-generated content about our products. Whether from "influencers" or regular people, video testimonials, reviews, and unboxings are extremely powerful. They can be used in ads, on social media, and product sales pages. It would be great to have a... See more

Masterclass is selling the LeBron James poster we put on our bedroom wall, not the skills coach we hire to train us three times a week. And they’ve learned that adults aren’t so much different from our 11-year-old selves: we love to be inspired by the greatest humans on this planet.

Warzel: I love the way you put that, that the virtual-world experience is tightly integrated with real life. I feel like it’s also a poignant reminder of what you said earlier, that these worlds aren’t antisocial or necessarily escapes from “the real world.” They’re just a different part of the real world.

"Go deeper and weirder and make something that is so human and so strange that it can't be duplicated by an algorithm."