It goes without saying that I’m bearish on DNVBs as a whole. As a whole, the industry tends to rely upon left-brain operators with systems and definite plans. But, I’m bullish on the challenger brands who’ve figured out that winning is often a result of rewriting the playbook. For the brands looking to grow to (efficient) critical mass or even an e... See more
So maybe we shouldn’t lament the end of peak centralization, particularly in media. The idea of there being one telephone company, two superpowers, three television stations, and four internet companies - it’s too homogenous. The fragmentation will lead to new cultures, ways of thinking, new ideas, and ultimately more cultural innovation.
A Practical Creator doesn’t view a boring job as a dead-end endeavor, but as an active patron of their creativity. In the same way that wealthy families support the financial needs of their favorite artists, the same could be said about you and your employer. You exchange your time for money, which is then used to purchase the clarity of attention ... See more
In 1999, during the frenzy of the dot com bubble, practically every company built a website, and any company that added “.com” to their name soared in value. One 2001 study in The Journal of Finance found that companies that added “.com,” “.net,” or “Internet” to their name saw their stock prices increase 74% in the days following the name change.
if people now cultivate their own personalities in order to sell products and build a community, brands need to figure out what it is that they are doing. Originally created by companies to give selling a face and a human emotion, retailers are getting killed by their own customers. People are increasingly more likely to build their own brand — and... See more
Hypothetically (and notwithstanding hardware switching costs), let’s say John Deere’s business model relied less on upfront revenue from the sale of a tractor and more on how many acres their equipment covered. Their authorized service and dealer model — not to mention their product design — would look substantially different.