There are thinkers and there are doers. Oftentimes the thinkers do things, and doers have to think about what they’re doing. But the distinction is helpful, as dichotomies so often are, to illustrate something fundamental about the way we approach the world.
A sales funnel is an analytical tool that allows you to understand how your potential customer decides to buy your goods or services, what motives they are guided by while making this purchase. The analysis of the sales funnel will allow you to prioritize and focus on the most valuable deals.