At its best, technology can do the same. We need new apps and products and experiences not just to feed Moloch and grease the wheels of capitalism, but to feel like we’re living a life in which surprise and delight and mystery are possible.
Ultimately, I will be arguing that to foster optimal human innovation, digital creative tools need to be interoperable, moldable, efficient, and community-driven.
One monetization opportunity that felt authentic for Jack was helping launch a TikTok page and series for a media company. The company reached out cold and offered Jack an attractive economic package to create and post a video based on high-level guidelines from the company, with incentives for viewership over certain thresholds. (16% of income)
This is all happening despite the fact that it’s still fairly clunky and expensive to engage with NFTs on Ethereum. Minting a single NFT costs roughly $100 in ETH, and buying and trading incurs high transaction fees.