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Most users won’t know what an anaerobic threshold is. Even worse, many athletes don’t know what an aerobic threshold is. That ignorance will work in Whoops favor. They can continue applying generic formulas to their user base. And then maybe Garmin will buy them, and it’ll be a win-win for everybody.

Crypto-enabled marketplaces can behave like open-source projects, outsourcing high-impact work to the community. You can end up with much larger virtual teams and scale a lot faster while having much lower fixed costs as you use the unsalaried community to do a lot of the heavy lifting.

-When you watch a Presidential Debate or NBA final, how often are you checking live reactions on Twitter or internet message boards? Bullet commentary embeds that community directly into the product, letting you tap into the hive mind and find camaraderie through your screen.

[Packaging] is the store front, experience, service and product for direct-to-consumer or D2C brands. It replaces the store as the place where an emotional relationship is made and reinforced every time with the customer

There are only two main ways to generate revenue in media: You sell exposure to your audience, You sell things to your audience.

"But I’ve also noticed a new reason for avoiding “I”: Americans are unwilling to go out on a limb."