When Marc Lore started Jet.com, it was with the audacious goal to destroy Amazon. To generate his initial buzz, he came up with a novel promotional idea: give away part of the company. He promised that whoever could get the most people to sign up for the waitlist would receive 100K shares in Jet. The competition was a wild success with over 250K pe... See more
When the buyer population shifts from early adopters to average people, it necessarily shifts from people who will buy every brand-new update because it’s a brand-new update to the much larger cohort that’s satisfied by default with the current options and doesn’t feel the pressing need to upgrade.
When Titley talks about migration, though, even he struggles to put the stakes in context. In the 2040s, if global sea levels rise by three feet and droughts, fires, heat waves, and floods continue to worsen, we could see around 250 million people forced from their homes. That’s about four times as many people as are currently displaced and about 5... See more