Algos have agendas, humans have vibes. Algos should serve your vibes, not dictate them. Ask yourselves: is the algorithm I'm engaging with in service of my own personal agency?
“Ultimately, a great cult brand — your customers are your fans,” Sternberg says. “The reason they’re your fans, whether they can articulate this or not, is that they see themselves in you and your brand. The brand is a reflection of the best of them — of values that they think they hold, or they do hold, or want to hold, or aspire to hold.”
Prior to eCommerce, the approach for new brands to get into nationwide retail distribution relied on crafting a convincing growth story based on success within specialty retail, local grocers, and farmers markets.
There is no search architecture that will work universally across all categories. It’s hard to imagine you wanting the same UX to search for recipes than to search for freelancers. Whereas Google’s product begins and ends with a search bar, trading off functionality for simplicity, vertical search players like Yelp, Expedia, Zillow, and Behance eme... See more
With more flexible blockchains or state machines, such as Ethereum, we are able to build economies directly into it. This is the great unbundling of money.