So you have to be careful and you have to be very attentive about how you build your company and how you add different product lines over time. And make sure the incentives align, not only for you as a business but also for your users. And I think we've kind of seen sort of at Facebook, if you look at their user growth in the US, which is where mos... See more
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-Compete for creators: Implementing a UCI program allows platforms to attract creators in an era in which every social platform is fiercely competing for creator attention.
Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity