Traditional parents were in the business of handing to their children a settled way of life: values, habits, standards, practices, skills, sometimes a job. On this older picture, it was the role of the parent to give—“tradition” comes from tradere, “to hand over”—and the child to accept, obediently. If I were a traditional parent, I would be trying... See more
This time around, the audience seems, for the most part, to genuinely be invested in the blogs themselves. They aren’t being funnelled there by Google or Facebook because it’s strategically convenient for them, for the moment. Substack isn’t the only player in town, so we seem to be avoiding the monoculture pitfall. Blogging for an earned audience ... See more
It's easy to say that any application can be done more efficiently with a centralized service, but in practice social coordination problems are very real, and unwillingness to sign onto a system that has even a perception of non-neutrality or ongoing dependence on a third party is real too. And so the centralized and even consortium-based approache... See more
everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising—
- 2,500,000 emails/first party data
- 1,000,000 opens/active registered users
- direct relationship with advertisers (non-programmatic)
- emails are new cookies
Nearly every one of the underlying drivers behind these digital theme park platforms is growing...Ultimately, every IP owner will need to figure out how to participate in digital theme parks and platforms — to figure out how to execute a digital version of the physical “hug”. This is especially true for those that don’t even have physical theme par... See more