Unlike Amazon, which is an online marketplace where customers go to buy stuff, Shopify is a software platform visible only to merchants. You don’t go shopping on Shopify the way you do on Amazon; Shopify doesn’t list products directly on Shopify.com.
NFT collections, and especially the latest wave of ‘avatar communities’ aka PFP collections, have the potential to mirror this healthy dynamic. When we own a SupDuck or Cryptoad, we have a motivation to engage in behavior that makes everyone’s ownership more significant. As ‘residents’ of that virtual neighborhood, we all have an interest in... See more
Marketing changes how we are perceived by others when we use a product. “If you stand and stare out of the window on your own, you're an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you're a fucking philosopher.”