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As pseudonyms become more verifiable, they become more valuable. Increasingly, pseudonyms in web3 can verify inventory (money, digital goods) and history (proof of attendance, transactions, content creation). As we do work for organizations and communities under our pseudonyms, they become more valuable.

As we shift to an experiential culture where our possessions are digitized and its our interests that define us, people want to feel closer to the creators they love. Artist-to-fan messaging could bring the whole life-cycle from discovery to affinity to real monetization beyond the royalties all within one green and black app.

Building in public has obvious advantages. Levels shares almost all of its thinking publicly. That includes all-hands meetings and working sessions between company founders. Opening its doors has been a sharp move: despite being in beta, Levels has a groundswell of consumer support that’s unusual for a company at its stage.

Working on the virtual world Second Life at the time I had the proverbial “front row seat” to what online interaction could look like down in the future. It was, or rather is, a fully user-constructed shared virtual world. Think Minecraft but like 100x less successful!

I love the horizontality of the tool because people are using it for use cases you will never have thought of and can customize the tool to their image.

Serendipitous connections become less likely as increased communication narrows our tastes and interests. Knowing and caring more and more about less and less. This tendency may increase productivity in a narrow sense while decreasing social cohesion.

Create engagement. As your community grows, members should create engagement among themselves, but you can always create points of engagement to help encourage it, especially in the early days.