I think it’s particularly important for us to figure out this third-way because I believe many more jobs will fit its mold in the future. The ability for algorithmically managed work to lower transaction costs and enable networks of loosely connected gig workers to coordinate on complex tasks is too powerful to be a passing fad.
The best thing for a company or project’s narrative is to have a lot of people with credibility to the target audience tell stories with roughly similar positive themes again and again over a long period of time, with new examples of the same positive themes added in. The more authentic and the less coordinated it all seems, the better.