A lot of DTC brands, across categories, adopted “reviving the middle” strategy in the form of good quality items at affordable prices and excellent service. The downside of this model is that it’s costly, and most of these brands emulating it are VC-funded and not yet profitable. Scaling this model is also a challenge, as costs of supply, productio... See more
While there are surely some people who blindly accept astrology as fact and view it as on par with a discipline like biology, that doesn’t seem to be the case among many of the young adults who are fueling this renaissance of the zodiac. The people I spoke to for this piece often referred to astrology as a tool, or a kind of language—one that, for ... See more
Kelly’s vision depends on an evolution of the Internet in which the vast tangle of possible one-on-one connections partition into countless small cliques—each one a fandom or a mini community revelling in the discovery of others who share their quirks. Instead, the social-media giants effectively rerouted these connections through a small number of... See more