Beyond an erroneous belief that e-commerce was unprofitable which kept them from investing in e-commerce, brick and mortar retailers struggled online for cultural reasons.
Vagueness causes confusion, but clarity of thought and purpose is a huge advantage in business. Good leadership requires a never‐ending process of boiling things down to their essentials. Spell out what you mean! If priorities are not clearly understood at the top, how distorted will they be down the line?