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American psychologist, Barry Schwartz wrote “The Paradox of Choice” almost a decade ago. In this book he analyses the behavior of different types of people, ones he calls maximisers and satisfiers facing abundance of choice. He also makes a point that demonstrates how the exponential explosion in choice has paradoxically become a problem instead of... See more

NFTs are the real deal, just like the internet was and is the real deal, despite the dot-com bubble being wildly overhyped and many people proclaiming the internet at the time just a complete fad that would fade away with time. Time has proven that anything but that has happened in the end, and ultimately today, far from the internet being a transi... See more

Growth/Challenger Advertisers: These brands have largely perfected how to promote within a single channel very effectively. Facebook, Instagram, email lists, and community-building are frequent staples with some high-density area out-of-home advertising sprinkled in for good measure. These advertisers are now running face-first into platform limita... See more

In contrast, B2B transactions may involve price negotiations, special payment terms, a variety of payment methods, detailed product specifications, complicated SKU proliferation, consultation with a sales rep, unique shipping requirements, and the list goes on

Even with the best recommendation algorithm, only a fraction of your feed will be content that you truly enjoy. For example, the average ratio of hearts to views on TikTok is  roughly 5% .  People are just not that predictable. On YouTube, every time you select a video but then decide you don’t want to watch it, it’s an annoyin

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“I think that when push comes to shove, what you’re always going to be fighting is yourself. Panicking, overreacting, underreacting, refusing to observe the present, living too much in the past, wanting too much to believe in the future.” – Chamath Palihapitiya