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Facebook, Instagram, and Twitter all build their feeds from content shared by friends and followers. The pool of content their algorithms choose from is limited or scoped. TikTok’s feed however is built from content shared by any user, regardless if you know them or not.

MZ: I think at the end of the day, there’s going to be commerce, and I think commerce and ads are kind of closely related, because if there’s not any commerce, then there’s not much for people to advertise for. I think the first job that we need — well, I guess the first job is getting the foundational technology to work. Then after that, our next... See more

Now, let’s imagine you leave your doctor’s office and fire up Instagram to take your mind off the diagnosis he just gave you, which is that you don’t have brain cancer but you simply suffer from chronic migraines and will just have to deal. Scrolling past pictures of friends and celebrities, you see an advertisement for a migraine medication,... See more

What happens when the Internet becomes a never-ending firehose of malicious garbage?

This is what happens: You start logging off the Internet....

... and logging in to more curated, closed communities.

No more talking to fake people on Twitter or Facebook. No more using Google for search.

Instead, everything happens in closed Slack or Discord

... See more

All together, there’s a clear path to $50T, and a plausible path to $100T.

-Graduated sanctions for those who violate community rules: reprimands on talk pages, page rollbacks, banning.