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- Rule #2: Ask yourself, “Is this still going to be a good piece to read in 6, 12, 24 months time?”

Facebook: 98% 3-month user retention, 70% 24-month (source, source)

Ant started out by building the digital payment infrastructure necessary to facilitate transactions on Chinese e-commerce giant Alibaba. As PayPal is to Ebay, Ant is to Alibaba—they are both financial infrastructure companies that grew by facilitating transactions on an existing, popular marketplace.

Royal is a new platform that enables artists to crowd-fund creative projects using smart contracts that pay backers (holders of tokens called limited digital assets) with a share of the project’s earnings from royalties.

Programs like Twitter's Amplify finally combine the power of a platform’s scale, data, and precision with the marketers’ responsibility to support editorial’s crucial role in social discourse.

Is there a sustained move toward delivery and away from in-restaurant dining in that new world? Yes. Not to sound callous, but that’s it. I thought that shift was going to happen over the next 10, 15 years, and no one would have noticed because it would’ve happened gradually. This change is now going to happen instantaneously.

More writers will hold events. Sam Parr held a small meetup at his Airbnb with subscribers. Fintech Today hosts virtual events.