As such, owners of NFTs have a vested interest in making sure that great third-party consumption experiences exist, especially if their ownership is evident and it can drive more transactions, passion, and engagement to the creator.
Tokens are icing on the cake - freelancers can show up and earn 40% more than traditional marketplaces. Braintrust has abstracted away crypto brain damage. Nike is a client and they don't know or need to know they are interacting with a crypto network.