Walt Disney Co. just surpassed Netflix in total streaming subs (221.1m vs. 220.7m). And it did so in less than 3 years since launching Disney+.
How? By combining great content with a technology it acquired from the MLB (yes, Major League Baseball) for $2.6B.
Here’s the story🧵
There is deep value in listening, testing, and being fascinated with what members value. This is a mindset shift. Instead of just assuming what members want, successful membership organizations have developed ways of listening, fresh thinking about what their members actually want, and strong feedback loops to get it right.