We will see one breakout crypto community. The only thing hotter than crypto right now might be community — and community and crypto go hand-in-hand. Tokens lend themselves very well to communities with a focus on incentives (achievements, hitting goals, rewarding good behavior etc).
You might not “own” your Twitter followers (you can’t take them if you leave), but you get to leverage the platform for distribution. You could theoretically launch your own version of Twitter if you want more ownership - but it’s practically useless if there’s no one there to read your tweets.
1. Creating a token for your community is a long-term commitment... there’s an implicit obligation to make the token more valuable - whether that's creating more content, offering more perks, or doing something else for your community.