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At the same time, we’ve seen enough social networks come and go that we now understand the consequences of making content moderation an afterthought. Ask Reddit, which just a few weeks ago thought to explicitly ban hate speech — years after nurturing communities of racists, nonconsensual porn distributors, and other blights on the internet.

A classic example, though I don't know if this still persists, is how Pinterest skewed heavily towards female users at launch, losing lots of potential male users in the process. This was a function of building their feed off of each user's social graph. Men would see a flood of pins from the females in their network as women were some of the... See more

2. Grasp the contextual complexity