But most things evolve, and evolve faster than people’s beliefs. It’s a tricky thing that leads to a long history of older generations whose success came from understanding the new rules of their era not recognizing that the rules may have changed again.
Reducing the friction for individuals is key. But as outlined in Law #1, churn is inevitable, so it is critical to retain the most successful customers, even and especially as they grow to require enterprise level features and support. This means progressively building functionality to support the upmarket opportunity without distracting from the s... See more
Like many online brands, Outdoor Voices recently launched a lifestyle publication, The Recreationalist, featuring how-tos, interviews, playlists, and city guides. It looks nice, and I believe in the power of content, community, and commerce. But it’s too removed from the brand and product.