sari

I used to blame advertisers for that restlessness and dissatisfaction, but I don’t think that’s right. We were already restless; we always have been. The advertisers just figured out how to nurture, tend, exacerbate, and capitalize on the pre-existing condition, that innate restlessness, promising that something new is going to set all to rights. W

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In the age of mass media, companies only needed to compete with one another to win attention. Ad space on TV, radio, and print was only affordable for deep-pocketed corporations. Individuals, meanwhile, rarely had the means to outbid companies to get noticed.

Unlike other middlemen like Instacart and Uber Eats, GoPuff acts more like a retailer, buying directly from giants like Anheuser-Busch, PepsiCo and Unilever. It generates revenue not so much from the nominal delivery fee, but from slapping a hefty markup on the stuff and, increasingly, selling better placement on its app.

In the digital economy, user data is typically treated as capital created by corporations observing willing individuals. This neglects users' roles in creating data, reducing incentives for users, distributing the gains from the data economy unequally, and stoking fears of automation. Instead, treating data (at least partially) as labor could help ... See more