Ultimately, running a hard paywall media business is about experimenting with different ways to both get people into the funnel and get that first paid conversion. Unlocking a piece of content in exchange for an email address is one tactic worth exploring. And, if nothing else, the $1 conversion is a way to get a credit card on file.
One of the more underrated insights you can get from reading self-help books is that the story you tell yourself about yourself matters. If you tell yourself you’re very energetic person, that feeling tired is temporary, and you keep this belief going, you actually become more energetic. If you tell yourself you don’t get jetlagged, you might get l... See more
Twitter has, over 19 different funding rounds (including pre-IPO, IPO, and post-IPO), raised $4.4 billion in funding; meanwhile the company has lost a cumulative $861 million in its lifetime as a public company (i.e. excluding pre-IPO losses). During that time the company has held 33 earnings calls; the company reported a profit in only 14 of them.
Open Source Content represents an incredible opportunity for UGC platforms to turn viewers into creators. Platforms adopting this model are more likely to enjoy much better engagement than the standard 90-9-1 ratio, like Musically's 25% creator ratio reported prior to the TikTok acquisition.
Lesson #1: Great Products Expand Markets Taylor Swift moved to Nashville at 13 and went door-to-door to record labels. They all turned her down. Labels saw country music on the decline with young listeners, and didn't see a market for a teen country artist.