Successful digital creators are chameleons who can shift the nature of their content to ever-changing trends, features, and platforms. Journalist influencers will have to be as nimble and comfortable producing reporting in a variety of formats.
If you want to see the future of B2B software, look at what Excel users are hacking together in spreadsheets today. Excel’s success has inspired the creation of software whose combined enterprise value dwarfs that of Excel alone.
This is one of my answers to the question of, why give a fuck about work? Why love your work? It won’t, of course, love you back. It can’t. Work isn’t a thing that can love. It isn’t alive, it isn’t and won’t ever be living. And my answer is: don’t. Don’t give a fuck about your work. Give all your fucks to the living. Give a fuck about the people y... See more
Choice screens were a coherent response to Microsoft including a web browser with Windows (both essential and modular). It’s harder to see how this would work on iOS or Android, where the issue is not one app but every app that comes on your new phone - do you want 20 choice screens?
The core lesson is that the best and most disruptive companies go "from zero to one," from non-existence to existence, from no solution to solution, from nothing expected to something expected. Most companies, though, go from 1 to 1.1, or 1.1 to 1.11, they don't make a huge disruptive change. To have a lasting impact, you must find a zero and creat... See more