sari

at this moment in time my son was just a little over two and we were in the midst of the most animal-like fights over eating, sleeping, and in general: how to be a person. He wanted to be more like a raccoon and I wanted him to be more like a human. And in trying to cajole and beg him to do that I turned into a raccoon myself. A large, female one

... See more

he question that we were trying to answer was, “How do you take a model which is actually pretty frequently wrong and still make that useful”? So you need to develop a UI which allows the user to get a sense and intuition themselves for when to pay attention to the suggestions and when not to, and to be able to automatically notice, “Oh, this is pr

... See more

As one brand leaves its curiosity gap open for a particular consumer, another comparable brand is able to swoop in and fill the gap quickly thus acquiring the customer away from their competition. Over long periods this dissonance and operational thrash fracture both the customers’ contract and affinity with the brand.