sari

Prepare for anomalies. Building a startup requires extraordinary adaptability. What seems fixed one day may be fluid the next. To capitalize on volatility, it’s worth preparing a playbook for low-probability, high-impact events. When the next Black Swan hits, your business will be ready.

Take time to think about what you really want in your life – your goals, priorities, hopes, and dreams. Think about what gives you meaning in your work - not just what you think should matter to you. Think about what might have been missing that caused the burnout in the first place.

In a GTC context, a company’s community should drive positive word of mouth (online or in-person) or create popular content that drives awareness.

Here are screenshots of Amazon. Everything shaded in blue is an ad. No wonder they did $20B+ in ads last year. That’s more than 2x the revenue for Snap, Twitter and Pinterest...combined.

In short, technology made it much easier to clean a house to 1890s standards. But by mid-century, Americans didn’t want that old house. They wanted a modern home—with delicious meals and dustless windowsills and glistening floors—and this delicious and dustless glisten required a 40-to-50-hour workweek, even with the assistance of modern tools.