In the battle for capital right now, the brands and intangibles and user bases and networks are winning by a landslide against the things that used to be important. And the companies that are rich in those old fashioned things, like Walmart, Disney and McDonalds, are spending all of their time and attention to transform themselves into the spitting... See more
Brand advertising is another story. Maybe it would be a good thing if cleaning supplies and food companies started competing on innovation instead of ads? I’ll leave that to others to decide. What I can say for sure is we don’t need ads to fund internet services — there are better ways now.
Style is not just about intentionality and appeal, however; it can also be what differentiates software companies like Notion, for instance, at the outset. The app’s serene environment, charismatic illustrations, and playful references to technology history stand out in a crowded marketplace of note-taking apps.