At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.
In the months leading up to pub day, I sent approximately 8,613 emails out to friends, professional contacts, people I talked to once in a buffet line at a writing workshop 3 years ago, people who follow me on Twitter, and people who have never heard of me or my little book, offering them galleys and (in some cases!) directly begging them to cover ... See more
While the exact numbers are debated and not well tracked, it’s estimated that as many as 50M Americans have participated in the gig/freelancing economy. A survey conducted by economists Lawrence Katz of Harvard and Alan Kreuger of Princeton found that 94 percent of American jobs created between 2005 and 2015 were for “alternative work”, such as wor... See more
The key ingredient in non-coercive marketing is the golden rule. We should market to others the way we'd want to be marketed to ourselves. But, as I discovered in my own journey, when we're at war with ourselves, and when we treat ourselves in shitty, coercive ways, we often end up treating others that way without realizing it.
For social, culture, and art DAOs, go-to-market means building a community with a specific purpose — sometimes even starting as a text chat between friends — and growing it organically by finding other people who believe in that same purpose.
Today, the way that we use creative tools is relegated to the boundaries drawn by the software company who created the tool. However, when considering the ingredients needed to facilitate creativity, a common theme that arises is the need for software moldability, or the ability for the user to tailor their software to better address the problem th... See more