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How vertical networks can monetize

And as such, both Google & Facebook have become the “IQ test” for customer acquisition – you’d have to be insane not to use them.

The first is around collaboration. I’m fascinated by the delta between the number of people it can take to produce a TV show or a movie, and the fact that many creators work on their own. And yet, to take a very reductive view, both achieve the same goal of entertaining a viewer for a period of time. One conclusion to draw from this could be that... See more

New tools empower players to create their own content in the form of mods/maps/items/game modes. UGC allows games to scale quickly and cost-effectively—rather than building everything in-house.

One feature of World of Warcraft that is second nature to its players, but goes mostly undiscussed outside of gaming circles, is the concept of soulbound items. A soulbound item, once picked up, cannot be transferred or sold to another player.Most very powerful items in the game are soulbound, and typically require completing a complicated quest or... See more

At a very high level, what we are doing here is decoupling goal setting from the org chart and org hierarchy while grounding it in a universally accepted model. Goals should form a network because models tend to create a network. It isn’t completely flat because there are relationships. But the dimensionality is much more centered around... See more