sari

We believe getting worldbuilding, culture, and incentive design right is mission-critical for building a thriving P2E economy.

Without going into the moral implications of choosing "robots" over humans, virtual influencers can open up new social media channels for brands. Depending on the brand, VI marketing can be a great way to connect with audiences. It’s up to brands to decide what the trade-off is between messaging, having control over a virtual persona, a likely boos... See more

Allen doesn’t think much about competitors. Instead, he sees the competitor as WeChat itself - and whether his organization will be able to keep up with users whose tastes and needs change every year.