DeSo is custom-built from the ground up to power social applications, and that means that all of the data that it stores and indexes follows a known schema. Profiles are stored and indexed differently than posts, which are stored and indexed differently than follows, etc... This level of customization not only makes storage costs 10,000x cheaper th... See more
This is the Aggregator’s advantage: particularly when it comes to media, whether it be print, video, or audio, suppliers are often motivated to simply reach the most people and make a living doing so. It is a fundamentally short-term outlook that is entirely understandable and defensible. That, though, leaves the Aggregator with an arbitrage advant... See more
Differentiation—if a new brand is going to stand out from the pack and get noticed, that’s not going to happen with the millennial pink, and (as evidenced by the article in The Cut). People are ready for something new.