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SoftBank brashly poured billions of dollars into “tech-enabled businesses” with large CapEx requirements, like WeWork and a dog walking company, Wag, and pushed them to grow fast. That’s how we found ourselves in the situation we did at Breather, faced with a competitor that pursued growth to the exclusion of unit economics.

In fact, in his best-selling book Blockchain Revolution, Don Tapscott asks the question, ‘Why do you need a $60 billion company called Uber?’ when most of the process centralised by Uber could be automated, reducing the costs for upkeep of the platform and making it easier for drivers to create their own platforms?

When you’re focused on something few others are thinking about, you find yourself constantly making the case to yourself and others that your vision is worth pursuing and worthy of other people’s attention. This ongoing need to justify your work creates a significant emotional overhead.

Assume best intent. If someone asks for more information or updates, they are probably low on confidence and you are probably leaving something ambiguous.

Yubo is one of the best social products targeting Gen. Z. We are impressed with their understanding of the generation. Yubo brings down the barriers to make new online friends and creates the perfect sandbox to generate memorable online experiences.