sari

First, be clear about your intentions. For myself, I want to maximize learning and improving myself, and minimize “zombie entertainment”. This is when we’re caught in a pattern of consuming from a firehose feed for entertainment, without intentionality. It’s a fake flow state: time passes quickly and the world fades away, but there’s no cognitive d... See more

Marketing is a battle of perceptions, not products

If we were just thinking about S&M spend like a SaaS provider, you might say that your payback period is 2 months and call it a day. But your financials are not going to look like a software company. You need to treat this like a lower-margin business (even though recurring revenue and proper cohort analysis make this very attractive in the long-te... See more

In 1995, when Netscape went public, there were 16 million internet users in the entire world. By 2000, just five years later, there were 361 million internet users. By the time Mark Zuckerberg launched Facebook in his dorm room in February 2004, there were 745 million people on the internet. By the end of the next year, there were a billion.