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2. Brands starting in niche communities take longer than mass market brands to begin to scale and cannot authentically accelerate their early growth path with outside capital.

The next decade will see an increased focus on the circular economy, with more alternatives to purchasing new, or purchasing at all.

As influencers try to monetize, they are bringing all the old off-line tools to make it happen. Selling everything from makeup and swag to exclusive "how-to" guides, the playbooks all rhyme. But is slapping your name on a t-shirt in your Shopify website, selling new age self-help courses, and slinging sponsored posts all we really got?

There are two important advantages to curation:

Empirically, all our aspiring founder friends are desperate for startup ideas, with few managing to land on something worthwhile, and all our scientist friends are desperate for research ideas.

A kind person will help you understand reality as it is, prompt you to reflect, and nudge you to fine-tune your position till you get to a place where your resolution is helpful for you. A nice person will tell you what feels good - and often what you think you want to hear at that time - even if it doesn’t help you move past that situation.

A kind... See more

Technology has augmented filmmaking, but it hasn’t reinvented it. Technology’s biggest impact, rather, has been reinventing distribution.