Consumer behavior changing → brands are trying to navigate those new form factors:

Let’s assume the average vertical SMB customer spends about $1,000/month on software and services. Of that, $200 per month will typically be on traditional software (e.g., ERP, CRM, accounting, marketing), and the rest on other financial services (e.g., payments, payroll, background checks, benefits). In a traditional vertical SaaS business, the on... See more

The double-column layout for XHS has a double-column layout to allow the user to show more intention while browsing content. Empowering users with these choices will give XHS a tighter feedback loop for recommendations, creating a virtuous cycle that serves both the user and the company.

THE product itself should be its own best salesman. Not the product alone, but the product plus a mental impression, an atmosphere, which you place around it.

But the opposite is also happening; entrepreneurial minds who have built businesses at established companies or on their own are also choosing a path to become creators themselves.

2. Craving for Communication + Community