1/ Analysis of course communities (THREAD)
Community is important for premium yet scalable digital experiences.
It’s one of the main selling points for premium experiences charging $1,000-$5,000/student vs on-demand courses sold for $50.
But it can mean different things...
Like all young entrepreneurs, I’ve had plenty of moments where I came across an idea and thought: “This is it! I’ve found it. This is going to be huge.” And none of those turned in to anything meaningful. But this small, insignificant-at-the-time little conversation somehow became something very important to my life’s story.
For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?