sari

Evaporative Cooling is a fundamental social dynamic and one that is corrosive to the long term health of communities.

If you’re a beginner, though, let me urge that you take your story through at least two drafts; the one you do with the study door closed and the one you do with it open.

Sometimes it feels like there are more people trying to predict the future than shape it

Focus on finding “your people.” Instead of launching with a TechCrunch feature or a tweetstorm, Armstrong posted announcements on Tumblr (where Coinbase’s blog lived until 2016), Hacker News, and Reddit - places where his target customer spent a lot of time! Reddit was a particularly important acquisition source, as the early crypto community congr... See more

File naming and organization as a whole is an exercise in futility. When saving a document, for example, our locus of attention is not on coming up with a unique and memorable name—we just want to save our work. Seemingly minor moments of friction such as this burdens our cognitive load, distracting us from our intentions and from entering flow sta... See more

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more

Take those official data points and extrapolate them to today in a linear fashion and you’ll arrive at 25,935 paying subscribers.