The world is complicated and most people are not like you. This applies to every person no matter who you are. The overwhelming majority of people are from different places, they do different things each day, they like different foods, they work in different industries, they dream different dreams...
With communities often preceding social and technological revolutions, incubation DAOs play a key role in exploring the idea maze of nascent markets becoming the ‘homebrew computer clubs’ of various ecosystems.
Shop resembles Google Shopping more than Amazon, and it lacks the convenience of a single cart. It’s a product that reflects the philosophical tug-of-war between Shopify’s original antimarketplace stance and its stated ideal of helping merchants be as successful as possible.
For Platform, the key reason to focus on this is opening up another valuable surface beyond News Feed. This is important not only to expand, but because News Feed and therefore our current platform may actually be getting *less* valuable over time as more behavior moves to more private mediums like messaging.