sari

But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff comes... See more

2020 saw a grand, mostly unnoticed shift in online behaviour: the clickhogs all went catatonic, thick tongues lolling in the muck. On Facebook, the average engagement rate—the number of likes, comments, and shares per follower—fell by 34%, from 0.086 to 0.057….But the same pattern is everywhere. Engagement fell 28% on Instagram and 15% on Twitter. ... See more