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This trend is driven in part by the rise in technical sophistication for more complex game ecosystems, which are expanding and becoming democratized through game engines like Unity and Unreal.

Said differently, if your business is standalone e-commerce selling third-party brands, good luck. You can’t generate enough operating profit to scale beyond getting noticed, counter-attacked, and at best acquired.

Nearly every one of the underlying drivers behind these digital theme park platforms is growing...Ultimately, every IP owner will need to figure out how to participate in digital theme parks and platforms — to figure out how to execute a digital version of the physical “hug”. This is especially true for those that don’t even have physical theme par... See more

A great current example is Apple vs. Facebook. The narrative around Apple is that it’s a world-class design-and-privacy-first company whose products say something good about the people who own them. Facebook’s narrative was formed in articles about its brash and awkward founder, Mark Zuckerberg, in the film The Social Network, in the company’s old ... See more

It might not seem like it, but little language changes like this can have a large impact. I think it's easy to underestimate the effect this can have because very little about the product has to change—to many product-oriented founders it doesn't seem ”real.” Because of this, many founders choose by default the market framing (aka “positioning”) th... See more