Traditional products that lack networks often struggle with this, because they rely on spammy emails, discounts, and push notifications to entice users back. This usually doesn’t work, and company-sent communications rank among the lowest clickthrough rate messages. Networked products, on the other hand, have the unique capability to reactivate... See more
At the same time, I think there’s a real challenge around over-economizing some of these spaces. My experience in some of the early tokenized social networks is kind of this icky feeling that you’re not just talking to each other for, you know, for its own sake, but you’re trying to somehow exploit the relationship for monetary gain.
I think Facebook did $186 in revenue per US user over the last 12 months. That's a lot, $186 with RPU [revenue per user]. If you assume that the average marketer is spending to get about a 3x return on their investment, so you take 186 times three, it's about $560 in commerce that's being transacted because of Facebook. Which sounds like a lot. But... See more
Member directory – Typically, Slack or Discord communities have an #Intros channel for members to introduce themselves. But these posts are ordered chronologically, and the volume of posts rapidly becomes overwhelming as communities grow. A turnkey directory product that aggregates and showcases member information and interests in a centralized... See more
Being both imaginative and determined is a powerful combination because it's so rare — so many imaginative people are dreamy and ineffective, and so many determined people are merely energetic robots.
Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a hurry that they routinely miss subtle cues