And while these touch points seem like nice-to-haves on their own, the data shows that the LTV of a customer is 4x if they connect with Nike on two or more platforms.
None of this is to imply that human beings should repudiate the technologies that make us more efficient. We just have to recognize which needs greater quantity can meet, and which it cannot. For example, AI chatbots cannot meet the need for intimacy. LLMs cannot meet the need for creativity. AI-generated art cannot meet the need for aesthetic nour... See more
Startups often fail to appreciate the gap between technology and value proposition. For products like Evernote, technology serves the entire value proposition. However, for social products, the value proposition is a combination of technology and the content that users create on top of it. YouTube’s value lies in its hosting and streaming capabilit... See more