Don’t think of people in the mass. That gives you a blurred view. Think of a typical individual, man or woman, who is likely to want what you sell. Don’t try to be amusing. Money spending is a serious matter. Don’t boast, for all people resent it. Don’t try to show off. Do just what you think a good salesman should do with a half-sold person before... See more
Facebook's momentum is behind (hours per week per user on Facebook is -26% since 2017 & Facebook NPS is -21%). And while it is certainly not dead, the 2020s will inevitably see the rise of new social products.
Assuming your community charges dues, becoming bigger will give you more resources to invest in the type of capabilities that drive value. On the other hand, going the exclusivity route makes admission to your community scarce, and therefore more valuable to new and existing members. Thriving communities tend to trade off between these two strategi... See more