Communities call the bubble by name, they don’t try to blur it. They allow you to understand what bubble you are in. Instead of guessing the context of every post, communities tell you. You gain a focused mindset within the context of community. They provide you a place to think about a certain topic, rather than thinking about all topics at once.
This makes me sad: the part of the Internet that fills me with the most optimism are platforms like Shopify and Stripe and Substack that make it possible for individual entrepreneurs to try and build their own businesses with world-class tools at their disposal; making it hard to utilize those tools primarily benefits established companies and apps... See more
For example: there are programs that allow customers to earn points for following a brand or for writing a product review. This sort of bribery usually attracts the least loyal - and least valuable - audience who is mostly interested in the positive transaction utility and has a low brand investment (once they claim a reward, they can unfollow the ... See more
Recent events have completely exposed the limits of individual agency, creating a powerful demand for squad-based forms of resiliency. The COVID-19 pandemic is the most recent of these social bonding agents: though we're physically distancing, emotionally we're getting closer.