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-It should be well aligned with activities or behaviors that are under the control of individual payee. This ensures participants are motivated to act.
Cathy Barrera • Economics of Tokenized Incentives 2: Selecting Effective Performance Metrics
Phil Carter - Growth Advisor for Consumer Subscription Startups
philgcarter.com
How should we be thinking about all of these DTC brands? It’s actually through 3 fairly simple criteria that we should evaluate any type of business, whether DTC or otherwise:
Luke Weston • A Potentially Unpopular Opinion on the Future of DTC
Rick Rubin on turning Metallica around
It’s always better to think and work backwards from great than it is to work forward from good
leadership and Greatness
Solving people's distaste for paying shipping fees became a multi-year effort at Amazon.