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The toughest job for any creative is the cold start. The blinking cursor on the blank page in a new document. Granted, writing a tweet, or even shooting an Instagram photo, isn't like composing the great American novel. But we tend to underrate the extent to which new users often churn without having ever posted anything to a social network because... See more

Even some of the best college instructors are taking their talents to new online platforms—and developing their own brand identities, distinct and independent from their home institution.

As a result, non-price driven Amazon purchase journeys initially start on other sites which help users figure out what the best product for them is (through curation and reviews). This is similar to the Shopify model, which relies on discovery channels such as Instagram and Pinterest to drive users to its stores.

In the workplace, the biggest change has been the move of technology from a supporting role to a central role. It isn’t just that messaging became more important or that video meetings began to work, but that people quickly realized these can actually be superior. The next step is to take these tactical lessons and apply them more broadly to how a... See more

A recurring theme as technology has changed celebrity is that content output goes up and production value goes down. The production value of a Kardashian social media post is orders of magnitude lower than the production value of an episode of The Oprah Winfrey Show.

. I think we're living in a world now which is a little bit too led by the strategic inferential. And I think it's going to be felt. I think we're already feeling it because there's a certain sterility to my experience with AIs. And I think it's the want of a better word. It doesn't have the art in it

“If you start stripping out everything that is not unique to your company, you’re left with just a few people who make the unique parts of the company. And then add a few people who need to explain its unique benefits to the market. Imagine your 100 person company going to 6 people. Imagine your 1000 person company going to 20. How much faster... See more

The secret to creating a social product that demonstrates immediate value is to enable content before creating the network.