There is nothing interesting about a grid of totally random-seeming product shots on white backgrounds. There is no context, no allure, no storytelling, no social cues, no desire, no thrill, no fun.
The key is that there is near zero incremental cost to onboarding additional users, which gives Bili strong operating leverage and margin to spend on content, marketing, and platform improvements
When the option value of minimizing transaction costs by keeping employees around outweighs the deadweight loss of people stuck in an Office Space-inspired corporate purgatory, you end up with bullshit jobs.