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Commercially, if the internet changed how products are sold, web3 changes what products are sold.

2. The Etsy Effect: “The Etsy Effect” is a phenomenon that occurs when a seller promotes their own content or product from a marketplace, and in turn, organically brings in new consumers that purchase not just from the seller but also from the entire marketplace.

-NFT Tiers: While the reward tiers on Web2 crowdfunding platforms typically feature physical goods and merchandise, Mirror crowdfunds natively support NFTs. In just a few clicks, you can reward backers with digitally-native collectibles with the potential to grow in value and serve as membership in a community.

today we discover content based on the people we follow it should be the other way around - you discover people based on the content they write

How should we be thinking about all of these DTC brands? It’s actually through 3 fairly simple criteria that we should evaluate any type of business, whether DTC or otherwise:

For instance, let’s take Fornite. With over 250m users and a revenue of $2.4b in 2018, the game just set a benchmark in how to attract, engage and monetize a free to play offering which is built around the needs and habits of a mainly millennial target group. For the banks, those are potential future customers. This is why it is financially importa... See more

Fan Controlled Football (FCF) — mixing in-person football with digital coaching play calls