While we have learned that in B2B there is often still an element of heavy lifting (i.e. consulting) involved in the early days, we believe that many of the ongoing monitoring efforts can and will be automated through software.
So when we’re in trouble, we often look for the next big idea that will fix everything. We get excited about big narratives that explain where we are, why we’re struggling, and what we need to do differently in order to fix it. We get hyped to embark upon a bold new chapter—only to realize later that our fortunes haven’t changed that much, the team... See more